Service businesses often have longer sales cycles than online shops. A prospect may visit a website, speak to someone, request a quote and decide later. Without attribution, the original referral source can easily be lost.nnTracking referral visits and enquiry submissions gives the network a clearer view of partner performance. It also helps administrators decide which partnerships are worth developing further.nnFor consultants, sales teams and white-label networks, lead attribution is one of the most important parts of a serious referral platform.