A recommended partner profile should be clear, useful and easy to act on. The visitor needs to understand what the business does, who it helps, why it is recommended and how to make contact.nnImportant profile elements include a business logo, short description, service list, website button, images, contact options and SEO fields. These details help the profile perform better for visitors and search engines.nnWhen profiles are complete, referral partners can share them with more confidence and administrators can use the directory as a real business development asset.