Affiliate tracking is often associated with online shops, but it can be even more valuable for service-based businesses. Services often involve conversations, quotations and longer decision times, so tracking the original referral is important.nnA partner system can record visits, enquiries, business interest and referral codes. This gives the admin team a clearer picture of where leads came from and which partners are contributing to growth.nnFor professional services, hospitality, technology, property and consultancy networks, this creates a more organised and transparent referral process.